Suzana Apelbaum has dedicated her past nine years at Google to leveraging data and technologies to connect with audiences in more meaningful and effective ways. In her current role as head of creative and innovation at Media Lab, Apelbaum leads digital campaigns and content for Search, Pixel, Nest, and Chrome. In her 27 years in advertising, she has won over 20 international awards, working at Anomaly and VML in the U.S. and at JWT, AgenciaClick, and Africa in Brazil. She has served as a juror for Cannes Lions, One Show, Webby Awards, ANDY and D&AD and is on the board of the Ad Council’s Diverse Leaders Group and on the ABI’s Global Marketing Council.