With privacy shifts, and the death of the cookie, finding your next consumer is more challenging than ever. And, with the massive amount of advertising consumers are exposed too - between 4000 and 10,000 ads each day– media-savvy consumers are tuning out blatant advertising messages. So in this environment, how do you break-through?

In this panel session, Lauren Sacks, Title, joins Carol Perez, Executive Account Director for Health at Condé Nast for a thought-provoking conversation on the role of “Culture” in today’s pharma marketing plans.