More and more we see advertisers in our industry taking a page out of the beauty playbook and embracing creators in their marketing initiatives.  And, it’s no surprise, with 33% of Gen Z going to Tik Tok for medical information. But, how is the “creator economy” best leveraged when speaking about a medical condition or a pharmaceutical brand? How do pharma marketers best leverage creators for authentic communication with their intended audiences?

In this panel Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health, joins Jessica Cruel, EIC of Allure in a discussion about the role of creators in marketing, what pharma marketers can learn from the beauty industry and beyond, and how to leverage creator talent in a holistic, full-funnel  pharma marketing plan. This discussion is moderated by Debra Harris, VP Creative Strategy, Health at Condé Nast.