More and more we see advertisers in our industry taking a page out of the beauty playbook and embracing creators in their marketing initiatives.  And, it’s no surprise, with 33% of Gen Z going to Tik Tok for medical information. But, how is the “creator economy” best leveraged when speaking about a medical condition or a pharmaceutical brand? How do pharma marketers best leverage creators for authentic communication with their intended audiences?

In this panel Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health, joins Jessica Cruel, EIC of Allure in a discussion about the role of creators in marketing, what pharma marketers can learn from the beauty industry and beyond, and how to leverage creator talent in a holistic, full-funnel  pharma marketing plan. This discussion is moderated by Debra Harris, VP Creative Strategy, Health at Condé Nast.

Our newest slate of video opportunities

Authenticity is today’s digital currency. But, how do you forge real connections with your audiences, especially in a highly regulated environment?  In this session moderated by Camille Darby, VP of Brand Marketing, we will explore the meaning of authentic digital communication – across platforms – with the editorial leaders of two Condé Nast Brands, Glamour and SELF.  We will cover the role media  plays in fighting misinformation, as well as how to effectively speak to diverse audiences.

With privacy shifts, and the death of the cookie, finding your next consumer is more challenging than ever. And, with the massive amount of advertising consumers are exposed too - between 4000 and 10,000 ads each day– media-savvy consumers are tuning out blatant advertising messages. So in this environment, how do you break-through?

In this panel session, Lauren Sacks, Title, joins Carol Perez, Executive Account Director for Health at Condé Nast for a thought-provoking conversation on the role of “Culture” in today’s pharma marketing plans.